India, basically an agrarian economy has made great strides in various fields and especially in the field of robotics. The robots have gradually entered into sectors such as defence services, agriculture, manufacturing industries and so on.
The petite man-like machines have therefore created career opportunities for many entrepreneurs in the food industry too. Do we need any extra talents to make a mark in this field?
“Not exactly, if you have the expertise and the interest to excel in your business and attract customers, success is yours,” say the duo Karthik Kannan and Venkatesh Rajendran, who took Chennai by storm with their robot-theme based restaurant, a few months back.
Launched early this year, this restaurant located on the Old Mahabalipuram Road is a crowd puller. Despite a spacious waiting lounge, on the ground floor, one can see serpentine queues to grab a table in the restaurant.
What is attractive about this theme? Robots, of course, says Karthik. People are curious about how they work here. he says as he leads us to the dining space on the first floor. Soon as you step out of the lift, you are caught unaware by a robot extending its tray to you. Unable to hold back a guffaw, Karthik points out that it is just a selfie corner and there is more suspense waiting for you inside.
Heading straight to the glass door before you, he takes you inside a dimly-lit restaurant. As your eyes get used to the darkness, the scene that unfolds looks straight out of a science fiction – a line of tall robots, with bright red eyes, turning around on their wheels.
Of the four robot waiters or servers, two are clad in a saree to suit the Indian style. Children vie with adults to reach out to the food on trays carried by the robots named Gia, Sana, Alice and Atika.
So, how do the robots locate the tables? Founders Venkatesh and Karthik have introduced a unique order system with phone tabs. The tablets display all categories of food available – Thai, Chinese et al. Once the order is placed by the customers, it is sent directly to the kitchen. When the ordered dishes are ready, restaurant staff arrange it on a tray carried by a battery-operated robot which promptly delivers it to the respective table.
On reaching the table, it alerts the guests to take the food from the tray and tap its hand after they are done with the task. It then proceeds to the kitchen on a fixed track around the tables.
If children, out of curiosity, go near the robots carrying the orders and block its way, alerted by sensors fixed inside them, they stop immediately. As one can get a seat only through booking, there is no jostling inside the hall to walk alongside or touch the moving machines.
In addition to the robots, the restaurant has also employed waiters to enable customers to adapt themselves to the new concept.
Why this concept? “The concept of ‘Theme-restaurant’ is taking Chennai by storm now. I am an architect (specializes in interiors) and my friend Venkatesh, a former IT employee, is currently in the food industry. Both of us wanted to combine our expertise and introduce a new concept in the city. Also, during my visits to China, I noticed that robots were a big hit in restaurants. Thus was born this concept,” explained Karthik.
How did it begin?
Karthik who imports building materials from China has his office there. Two years ago, when the concept of theme restaurants was catching up in Chennai, he took up the task of doing interiors for 747 Flight Theme restaurant. Here, he designed the dining space similar to the interior of an aircraft to give aeronautic experience to the guests. It was then Karthik met Venkatesh and they conceptualized theme Robot. It was a leap of faith for both of them and they plunged into business. While Karthik handled the interiors, imports and robot repairs, Venkatesh handled the business operations.
But the effort was fraught with challenges. The duo had to study the working of the robots (each costing Rs. 4 lakhs), obtain training in installing and servicing them. Off, they flew to China to understand all these concepts and avoid being bogged down by emergencies.
“I took up a 15-day training to solve any issue related to the running of the machines. Actually, it is easier to handle them. They are like any other electrical gadgets. You just have to charge them once in 24 hours and take care of their wheels if needed. They will not throw up an emergency and if there is one, I can handle it,” says Karthik confidently.
But, what really shook them was routing the robots to India. Little did they realize that they will face a hurdle with the customs department. “As this concept was new to India, the Customs Department did not have a unique code assigned to the product (assembled robots). We, therefore, had to pump in a lot of details about parts of the bots, convince them and use special permission. The entire operations took us 2-3 months as officials of many central departments had to be approached,” explained Karthik.
We are glad, we did it, despite odds. Today, the concept is a success and they cater to customers from down south and far from north India too. Some of the dishes their guests come looking for is ‘Wow Paneer’ and dumplings (vegetarian) and Mayonnaise chicken (non-vegetarian). But both look forward to their and myriad varieties of home-made kulfis.
What are their plans for the future? Two months ago, Karthik and Venkatesh launched the themed Robot restaurant in Coimbatore (another major city in south India). They have plans of introducing the concept in all the states in the country. “We will source the bots from China and sell it across the country. Anybody with normal intelligence and sound knowledge of handling electrical goods will be able to manage the robots and do not need any special training session,” said the duo.
They further explain that they are willing to share the expertise with interested cafeterias, pizza outlets and in the hospital sector. They are open for franchises as well. Currently, they are authorized sole distributors of these robots for the Indian Market.
The robots are only an additional attraction and have not replaced the restaurant staff. But will they eventually do away with the human resource? What do you think?
Photo Credits: The Author